Marketing and Public Relations for Music and Media Essay

Marketing and Public Relations for Music and Media - Essay Example On the basis of research an appropriate marketing strategy comprised of guerrilla marketing tactics. The paper would also analyse the impact of demographics, supply chain and distributors towards influencing the business prospects and viability of the band. Based on this research an appropriate product mix would be formulated with a detailed financial analysis of the financial outcomes of the strategy. Finally a set of plausible recommendations would be framed that would serve to summarise the findings of the study and suggest certain strategies for the music band so as to make it popular among the target audience and establish a brand name and favourably position itself in the highly competitive market. General Overview In present competitive world, the role of marketing has become more prominent and a key success fact for the competing companies. With development of modern business concept, the there also have been significant improvements in the marketing practices. The process of drafting an efficient marketing plan includes a number of tasks, and the most important aspect in this process is that the marketers always aim to follow a customer centric of customer focused marketing plan. The target customers can also be defined as the target audience. The primary objective of marketing plan is to deliver the predefined message to the target audience. The process of delivering g message to the relevant and potential target audience is known as communicational marketing. Communication is an integral part of marketing mix that must be designed effectively with by considering a number of factors like public relation, advertising, effective campaign message, and target audience etc (Trehan and Trehan, 2010, p.17). This paper will attempt to present a comprehensive promotional marketing plan for promoting music and media through an effective communication process. This promotional marketing plan basically strives to develop a campaign plan for promoting a brand imag e of rock-music band. In meet this task, multiple marketing models, tools and theories will be used by focusing the target audience. The band is UK-based and hence, this promotional plan will focus on UK market. The product of this band is basically its music which will be distributed through CDs and online download. Therefore, in order to promote the music specific target markets will be identified and defined. Marketing Strategy Overview In the age of high competition it has become very essential for business organizations to develop a marketing strategy that effectively communicates its product or services among the members of the target audience such that the consumers are aware of the product and are able to distinguish between the product and services offered by the competitors in the market. Music bands also face the same situations as there are a large number of such players in the market. The marketing strategies of the bands must largely include a comprehensive framework c omprised of a step wise plan that includes